Role Overview

• Title: Technical Growth Marketer
• Location: Ann Arbor, MI (preferred; remote considered)
• Compensation: $100,000 - $125,000 salary plus equity
• Reports to: CEO

Company Mission

Our mission is to remove friction from selling to the public sector.

Pursuit transforms how trillions in public-sector contracts are sought and awarded​. We believe the best contractors should win contracts, not just the ones who are most deeply embedded. Pursuit AI scans millions of pages to identify opportunities for companies selling to the public sector. Our customers are companies who sell to the public sector, and we’re selling more pipeline, revenue, and productivity to the GTM organization.

Position Overview

You will be successful if you proactively prospect, become skilled at problem identification and prioritization, and clearly communicate how Pursuit can build our clients’ pipelines, close deals, and improve GTM productivity. You will be accountable for a quota, and will initially report to the CEO. Pursuit’s founders have successfully built a startup and sold it for $200M; we move fast and adapt continuously. Check out our values to learn how we operate.

What you’ll be doing

This role blends programmatic outbound marketing, AI-driven content generation, and SEO strategy. Key responsibilities include:

1. Programmatic Outbound Marketing
   • Use Pursuit’s product for outbound marketing campaigns.
   • Identify target accounts and key contacts using tools like Apollo.
   • Build automated, high-quality outreach sequences that deliver relevant opportunities to prospects on a set cadence.
2. AI-Powered Content & Outreach
   • Identify and engage with local government-focused journalists to distribute programmatic news articles.
   • Leverage AI to generate data-driven stories and get them published in key media outlets.
   • Manage and grow a network of Twitter accounts that publish timely, politically balanced government-related content.
3. SEO & Data-Driven Outreach
   • Optimize entity and contact pages to enhance search visibility.
   • Track and analyze visitor behavior to trigger targeted outreach campaigns.
   • Explore building contractor pages, contract pages, and federal data integrations to enhance Pursuit’s ecosystem.

What we’re looking for

• 1-5 years in marketing, sales development, or consulting.
• Strong analytical work, outbound sales, and/or marketing background.
• High technical proficiency with AI tools (ChatGPT, Claude, Perplexity, etc).
• Hands-on experience with outbound prospecting tools (Apollo, LinkedIn Sales Navigator).